Vietnam scores top ten ranking in tourism poll

Halong bay- Quangninh

Vietnam ranks among the top ten travel destinations in the world according to the Index of the Future Brand, a leading global brand consultancy that converts a country's name into brand market value.

Vietnam was ranked tenth in two categories: "Most improved country brand" and "Rising star country brand".

The Index includes other rankings based on categories of art and culture, history, and business. Results of the Index are based on a three-tiered analysis of statistics from trade organisations, government agencies and travel industry organisations, a global quantitative survey, and expert opinions of international travel professionals.

(Source: VNA)